Webinar
The Basics of Audience Targeting With Programmatic
Access this webinar to learn about:
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The evolution of audience targeting in the programmatic space.
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The basics of programmatic targeting and how to reach your audience effectively.
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How different channels play a role in creating a cohesive brand story.
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Recommendations for audience building through advanced methods.
How to Target Effectively With Programmatic
Take a look at how targeting methods have evolved, what you can do with programmatic, how different channels play a role, and recommendations for audience building, along with sophisticated targeting tactics to fully take advantage of the advanced capabilities of programmatic advertising.
The Speakers
Karan Saggi
Manager, Client Services at StackAdapt
Karan is a design thinker and thought leader with a passion for adtech, growth marketing, and strategy. At StackAdapt, he leads a team of Account Managers in Client Services (North America). Prior to StackAdapt, Karan worked in programmatic, business consulting, and higher education. His academic background is liberal arts with a focus on Economics and Leadership Studies. Outside of work, Karan is a competitive rower and is published in I/O Psychology with the Cambridge Press.
David Bassett-Wilson
Manager, Client Services at StackAdapt
David is a creative, forward thinking StackAdapt team member who has a diverse background and experience across different vertical and marketing roles. Over his 4+ years with StackAdapt, he has worn many hats within the company including campaign management, programmatic strategy and now manages a team of Account Managers within Client Services. He has played a key role in platform education, solution implementation, and performance based strategies throughout his time with the company. David is always looking for new ways to leverage data and technology to exceed clients advertising and overall business goals.