The Programmatic Playbook for CPG Marketers

CPG marketers need to stay resilient while embracing and keeping up with accelerated digital transformation and consumer behaviour.


The Programmatic Playbook for CPG Marketers is intended to help you navigate the programmatic ecosystem within the CPG industry, offering strategic CPG targeting solutions, measurement options and best practice recommendations to reach your customers at every stage of the funnel!

What's Inside

How to identify any gaps in your current campaign strategy

Adapting your funnel to the consumer journey

CPG measurement solutions to empower data-driven decision making

A bonus recipe card to help you plan your campaigns

How to Identify Gaps

Understanding Data Orchestration

Measurement Solutions

Best Practices for CPG Campaigns

Bonus: Campaign Planning Checklist