eBook
Learn how to plan, prepare, and implement political digital campaigns that reach potential voters.
Political advertising insights and the programmatic landscape.
Benefits of programmatic advertising for political campaigns.
A look at which generations are voting.
Ad formats and channels to explore for political ads.
Political audience targeting and programmatic targeting solutions for political advertising.
Forty-four percent of adults in the US gather information about upcoming elections through digital channels. With programmatic, you can reach voters across all of their devices and advertising channels, like connected TV, programmatic audio, and display. Try these ad channels in your next digital political campaign.
When planning your political ad campaign strategy consider all the tools you’ll need to meet your campaign goals. With programmatic, you can take advantage of real-time reporting capabilities to make informed campaign decisions. Learn about the different programmatic features to reach your target voters:
Persuasion and Candidate Lift Studies
Lookalike Audiences
Multi-Channel Targeting
Geographic Targeting
CRM Onboarding
Forecasting