What You’ll Find Inside the eBook

  • What programmatic in-game is all about.

  • Insights on the influential gaming audience.

  • Benefits of in-game advertising and opportunities with this channel.

  • Introduction to blended in-game, in-game inventory, and ad units.

  • Tips for getting started with in-game advertising.

The In-Game Advertising Audience The In-Game Advertising Audience Age Breakdown of Video Game Players Under 18 18-34 35-54 55-64 65+ 6% 21% 38% 26% 9%

Source: 2020 Essential Facts About the Video Game Industry, Entertainment Software Association

Reach a Highly-Influential Gaming Audience

Gaming is hugely popular and widespread across all demographics and ages, so a one-size fits all advertising strategy doesn’t work when leveraging in-game advertising. To effectively reach your target audience, use data and audience insights to understand the gaming audience. This will help you build better audience targeting strategies.

Strategic Recommendations For Your Campaigns

Gamers are now nearly synonymous with everyday consumers, offering marketers an opportunity to tap into this highly-valuable and growing audience. Gamers are more likely to be fully engaged while playing games, allowing your brand to be at the forefront of their minds.

Targeting Considerations Icon

Targeting Considerations

Measurement Considerations Icon

Measurement Considerations

Inventory Considerations Icon

Inventory Considerations

Creative Considerations Icon

Creative Considerations

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with in-game advertising.

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