What programmatic in-game is all about.
Insights on the influential gaming audience.
Benefits of in-game advertising and opportunities with this channel.
Introduction to blended in-game, in-game inventory, and ad units.
Tips for getting started with in-game advertising.
Source: 2020 Essential Facts About the Video Game Industry, Entertainment Software Association
Gaming is hugely popular and widespread across all demographics and ages, so a one-size fits all advertising strategy doesn’t work when leveraging in-game advertising. To effectively reach your target audience, use data and audience insights to understand the gaming audience. This will help you build better audience targeting strategies.
Gamers are now nearly synonymous with everyday consumers, offering marketers an opportunity to tap into this highly-valuable and growing audience. Gamers are more likely to be fully engaged while playing games, allowing your brand to be at the forefront of their minds.