The Guide to Contextual Advertising

Contextual advertising is a targeting method that leverages machine learning and artificial intelligence across multiple channels to reach your audience in a scalable manner.


Rather than targeting ads based on user behaviour, ads are served based on the environment in which the ad appears.


Inside this eBook, you will learn what contextual advertising is, how it works, and several benefits of integrating contextual targeting throughout your advertising strategy.


What’s Inside

The resurfacing of contextual advertising and what’s changed.

Key differences between contextual and behavioural advertising.

How contextual advertising works.

Four reasons why contextual targeting is both effective and beneficial.

Example use cases from organizations in different verticals.

Ads Placed In the Right Context Make A Significant Difference

Targeting Based on Environment Rather Than Behaviour

Targeting Audiences Based On Stage Of Life