A Look at CTV Advertising for Digital Marketers

Connected TV (CTV) advertising has now been established as one of the necessary channels for a holistic multi-channel approach to programmatic campaigns. And yet, there are some marketers that have not incorporated CTV into their overall digital strategy.

 

StackAdapt has compiled a comprehensive guide to uncover the history behind the channel, the opportunity that exists and the capabilities available to marketers looking to take advantage of CTV advertising.

In this eBook, you will discover:

The benefits and challenges of CTV advertising.

Targeting, reporting and measurement solutions available for this channel.

Creative considerations and solutions for applying CTV ads across the entire funnel.