Report
Learn about the key trends that have shaped the retail landscape and how advertisers adapted to evolving consumer behaviours.
Trends to help prepare you for the upcoming holiday shopping season.
General consumer, industry, and retail trends.
The future outlook on consumer trends.
Strategic recommendations from targeting, inventory, channel, creative, and measurement considerations.
The future outlook on consumer trends.
Online shopping was the safest way to make purchases during the height of the pandemic, and this was evident in the sales growth of brick and mortar and e-commerce.
Consumers now have an overwhelming amount of information and ways to find new products. It is crucial to pinpoint who your audience is and speak to them on a personal level in order to provide them with a coherent consumer experience.
Targeting Considerations
Measurement Considerations
Inventory and Channel Considerations
Creative Considerations