To navigate today's challenges and pivot strategies with confidence, it is vitally important for marketers in the consumer packaged goods (CPG) industry to identify learning opportunities from the past year and execute accordingly.
The CPG industry is naturally competitive with emerging technologies, rapidly growing consumer demands and many products and brands contending for consumer attention. This report will provide actionable recommendations to help you navigate these shifts.
Trends that emerged in 2020 and how the pandemic has changed the way shoppers browse and buy
Outlook for 2021 on consumer, industry and advertising trends
Strategic recommendations for targeting strategies, channels, creative considerations and more