Evolving Beyond The Crisis: Consumer Trends and CPG Marketing

To navigate today's challenges and pivot strategies with confidence, it is vitally important for marketers in the consumer packaged goods (CPG) industry to identify learning opportunities from the past year and execute accordingly.

 

The CPG industry is naturally competitive with emerging technologies, rapidly growing consumer demands and many products and brands contending for consumer attention. This report will provide actionable recommendations to help you navigate these shifts.

What’s Inside

Trends that emerged in 2020 and how the pandemic has changed the way shoppers browse and buy

Outlook for 2021 on consumer, industry and advertising trends

Strategic recommendations for targeting strategies, channels, creative considerations and more

Most Consumers Have Tried a New Shopping Behaviour

Ad Dollars Are Shifting Towards Connected TV

Leverage Data-Driven Analysis to Inform Your Strategies