A Report for
CPG Marketers
Evolving Beyond The Crisis: Consumer Trends and CPG Marketing
To navigate today's challenges and pivot strategies with confidence, it is vitally important for marketers in the consumer packaged goods (CPG) industry to identify learning opportunities from the past year and execute accordingly.
The CPG industry is naturally competitive with emerging technologies, rapidly growing consumer demands and many products and brands contending for consumer attention. This report will provide actionable recommendations to help you navigate these shifts.
What's Inside
Trends that emerged in 2020 and how the pandemic has changed the way shoppers browse and buy.
Outlook for 2021 on consumer, industry and advertising trends.
Strategic recommendations for targeting strategies, channels, creative considerations and more.
Most Consumers Have Tried a New Shopping Behaviour
Ad Dollars Are Shifting Towards Connected TV
Leverage Data-Driven Analysis to Inform Your Strategies
