Remember the ad with the boy and the cereal? Or the one with the car and the mountains? Did they get clicks or perform to your expectations? Perhaps not as well for the length of your campaign. Creative fatigue can start to creep in after just 4 days.
Creative fatigue - when the performance of an ad declines because people have seen it so many times - affects every ad eventually. Sometimes it happens faster than you expect. Even your most successful creative will start to decline. So what’s an advertiser to do?
Join Luc Samanski, a creative and innovation award-winning, senior industry professional and head of the StackAdapt Creative Studio, for a live webinar to learn all about creative fatigue, including:
How to identify it
How to manage it
Why creative is a real competitive advantage