How Programmatic Advertising Can Give CPG Brands a Major Boost
Access this webinar to learn about:
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How CPG marketers are using programmatic to reach new and existing audiences.
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Audience targeting strategies and tactics to consider.
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Sales lift measurement and attribution.
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Aligning campaigns to your consumer's journey, from awareness, to consideration, and conversion.
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Grow Your Brand in a Scalable Way
The CPG space can be quite competitive for brands and reaching target audiences can pose a challenge. So, how can advertisers stand out in a crowded marketplace? Add programmatic advertising into your media mix and let your media spend reach your target audience.
The Speakers
Brandon Langevin
Senior Sales Director at StackAdapt
Brandon is a Senior Sales Director with 5+ years of experience in media planning and execution for a broad range of clients. Over the last three years, he's led a team of Account Executives at StackAdapt, helping with media strategy, and performance across all channels.
Ankita Nair
Account Director, Team Lead at StackAdapt
Over the last 6 years, Ankita has planned extensive media plans for a variety of large brands, such as PlayStation, Richemont, Dell, Roots, Rogers Media, Bayer, and Shell to name a few. Ankita's agency background has helped her develop a deeper understanding of what a successful media plan must entail to achieve maximum ROI.