How CPG marketers are using programmatic to reach new and existing audiences.
Audience targeting strategies and tactics to consider.
Sales lift measurement and attribution.
Aligning campaigns to your consumer's journey, from awareness, to consideration, and conversion.
The CPG space can be quite competitive for brands and reaching target audiences can pose a challenge. So, how can advertisers stand out in a crowded marketplace? Add programmatic advertising into your media mix and let your media spend reach your target audience.
Brandon is a Senior Sales Director with 5+ years of experience in media planning and execution for a broad range of clients. Over the last three years, he's led a team of Account Executives at StackAdapt, helping with media strategy, and performance across all channels.
Over the last 6 years, Ankita has planned extensive media plans for a variety of large brands, such as PlayStation, Richemont, Dell, Roots, Rogers Media, Bayer, and Shell to name a few. Ankita's agency background has helped her develop a deeper understanding of what a successful media plan must entail to achieve maximum ROI.