Webinar
Programmatic and ABM: A Match Made in Heaven for B2B Marketers
Access this webinar to learn about:
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The current B2B digital marketing landscape and the growth of account-based marketing (ABM).
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How to start building your programmatic ABM strategy to supercharge your sales cycle.
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How to measure success for your ABM marketing efforts.
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Implementing a successful programmatic ABM strategy with StackAdapt.
Target the Right Accounts with Programmatic ABM
How can you leverage ABM targeting strategies within your programmatic campaigns to precisely reach decision-makers with highly-targeted messages when it matters the most? We’ll answer that and much more during this webinar.
The Speakers
Kevin Liang
Director, Solutions Consulting at StackAdapt
Kevin is the Director of the Solutions Team at StackAdapt, with a background in technology and software consulting. At StackAdapt, he focuses on building the vertical strategy across key industries such as B2B and is involved in the development of StackAdapt's ABM capabilities. Among many things, he is focused on shaping the future of ABM at StackAdapt across targeting, measurement and analytics.
Aanchal Bajaj
Manager, Solutions Consulting at StackAdapt
Aanchal is a Solutions Manager at StackAdapt with a background in marketing and brand strategy. She specializes in helping clients leverage programmatic strategies to meet their advertising goals and attribute the impact of their media through measurement solutions. Aanchal works closely with brands in the B2B space to help execute full-funnel ABM strategies.